Articles by Vaarta Analytics
Welcome to the thinking side of analytics — where we explore insights, ideas, and data strategies that shape smarter decisions.

How Are Startups Really Valued?
Startup valuation isn’t just about numbers on a slide — it’s about belief, risk, timing, and vision. From gut-based pre-seed rounds to data-driven Series C negotiations, this deep dive unpacks the art, science, and psychology behind how startups are really valued — and why it matters more than ever in today’s evolving funding landscape.

Why Starting a Venture Capital Firm is the Next Big Startup Idea
Why are so many new venture capital firms launching — and what does it take to start one?
Explore the rise of micro-VCs, the power of personal branding in fundraising, and how startup valuations are increasingly perception-driven. This deep dive breaks it all down — plus a podcast version to listen on the go.