Articles by Vaarta Analytics

Welcome to the thinking side of analytics — where we explore insights, ideas, and data strategies that shape smarter decisions.

How Are Startups Really Valued?
Aditya Deb Roy Aditya Deb Roy

How Are Startups Really Valued?

Startup valuation isn’t just about numbers on a slide — it’s about belief, risk, timing, and vision. From gut-based pre-seed rounds to data-driven Series C negotiations, this deep dive unpacks the art, science, and psychology behind how startups are really valued — and why it matters more than ever in today’s evolving funding landscape.

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Why Starting a Venture Capital Firm is the Next Big Startup Idea
Aditya Deb Roy Aditya Deb Roy

Why Starting a Venture Capital Firm is the Next Big Startup Idea

Why are so many new venture capital firms launching — and what does it take to start one?
Explore the rise of micro-VCs, the power of personal branding in fundraising, and how startup valuations are increasingly perception-driven. This deep dive breaks it all down — plus a podcast version to listen on the go.

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